Nike FuelBand Tracks Your Every Step
Measure your data, such as steps, calories and distance throughout the day, against other competitors of different body types and skill levels.
February 02, 2012
Following the introduction of Nike+, the sporting giant has created its most technologically-savvy and personalised piece of performance measurement yet.
The Nike FuelBand uses Nike Fuel, a new measurement system developed by the company. This allows you to measure your data such as steps, calories and distance throughout the day against other competitors of different body types and skill levels. You can also set goals for yourself and the band's screen will notify you if you have achieved them by changing from red to green.
Perhaps the greatest tool of the Nike FuelBand is its ability to sync with iPhones via Bluetooth, where the information can then be shared through social media or explored in greater depth. The Nike FuelBand also has a built-in USB drive for computer access. At midnight, the FuelBand resets itself so that all your daily information is kept succinct.
Technology is now playing a pivotal role in fitness, where data is now becoming more in-depth and accessible for athletes. Such technology offers much more than standard pedometers, and Nike Vice President of Digital Sport Stefan Olander believes that this has a tremendous psychological benefit for those wanting to keep in shape. He states that Nike are attempting to allow customers to "make it really easy to level something — give yourself a goal, but then allow yourself to adjust that all the time to what you want to do."
The Nike FuelBand is now avaliable for preorder in the United States, with plans to become avaliable in Europe in mid-2012.
This idea of data-collection and goal-setting for fitness has been explored by other products such as the Jawbone UP, a similar wristband that also comes with an app. However, the Nike FuelBand has built upon what was criticised as one of UP's major flaws - an inability to transfer data via Bluetooth because of battery life issues. Therefore, transferring such data from the UP became much more intrusive on daily routines.
In any case, the development of such devices have seen technology become a double-edged sword within modern society. On one hand, the increasing dependence on computers and iPhones have been blamed for tragic obesity levels, yet such technology can also be used as a great motivational and measuring tool for physical exercise. Certainly, we are far removed from the days where an Mp3 player was only used to blast uptempo techno music while running on the treadmill.