Seven Unexpected Uses for Social Media

We are all well aware of the pervasive effect social media has on our lives in terms of connecting, conversing and sharing with others on an unprecedented scale. Yet there are a whole myriad of other uses that social media sites such as Facebook and Twitter provide, which can have immensely positive effects.

Take a look at a few valuable uses for social media sites that you probably didn't expect.

1. Mapping Infectious Diseases

Graham Dodge founded a cunning website called Sickweather which ingeniously uses Facebook and Twitter updates to track infectious diseases. Unlike Google Flu Trends, which launched in 2010 and is based off people's searches, Sickweather can actually track the occurrence and locations of specific ailments. Dodge is also optimistic that through the use of event schedules, travel and weather patterns and environmental data, social media will be able to predict the spread of diseases. He has already noted pertinent trends of the spread of disease throughout America, and now hopes to win a $21,000 prize in a government-sponsored competition for a new app, which uses Twitter to warn us about public health issues. So next time you feel a cough creeping up on you, do us all a public service and tweet about it.

2. Helping the Homeless find Equality

A study conducted by the University of Dayton has discovered that Facebook provides a refuge for homeless people by making them feel more equal. Everyone on Facebook is equipped with the same services and benefits, whether that be liking, commenting, messaging or uploading photos. This, and the fact that people can't smell if they didn't shower yesterday, or even know that they are homeless, which, says one of the subjects of the study, makes them feel accepted. Facebook is also important in helping them establish community networks, and helping solve practical issues such as where to find social services, a meal or shelter.

3. Tracking Public Opinion

Topsy released a new political index last week called Topsy Pro Analytics whereby we can use Twitter to gauge public opinion by searching particular topics or hashtags. The complex technology delves into two years of data from Twitter feeds and is updated in real time. The mass number of results from the search not only reveal the frequency and number of tweets about a topic over time, but it also measures the tone and actual content of the tweets and who is conversing most about it.

4. Getting Your Voice Heard

Thunderclap is a new site, which allows users to send out a message. Once enough people tweet it or post it on Facebook (at this stage 500 messages over 5 days) the site reaches its threshold and all the updates are sent out at once. This not only increases the chance of the message becoming a trending topic on Twitter but it also increases chances of people seeing multiple updates on Facebook and paying more attention to it. The tool could be a dream for non-profit organisations and the like to help amplify their message.

5. Educating Conservative Cultures about Sex

Social media outlets such as Facebook, Twitter and YouTube are transforming the way youth consume their media, even in developing nations such as Ethiopia, Mozambique or Indonesia. Social media is also a great tool in educating young people about safe sex practices and the importance of condoms. Through Facebook pages, Twitter feeds and YouTube videos younger audiences can learn about condom use without the embarrassment of their parent's presence and remain anonymous if they wish to. Through these social media platforms it is significantly easier for youth in these lesser developed countries to access information about HIV protection and family planning and chat about sensitive issues.

6. Engaging a 3000 Student Class

The thought of teaching a 3000 strong student cohort would surely be enough to plague any teacher or lecturer with terrible nightmares. But John Boyer at Virginia Tech seems to find this massive class a piece of cake. Boyer introduced a novel system of 'gaming principles' by which students can rack up points to determine their notes. On top of this, Boyer poses regular questions on Facebook and Twitter for his students to respond to and also holds office hours using instant messaging on Ustream so he can respond to his many pupils in real time. Skype is also utilised to host interviews with important figures in global issues, such as Kony2012 creator Jason Russel, or a Nobel Peace Prize Laureate.

7. Sharing your Organ Donor Status

Facebook has introduced a new status option in the United States and United Kingdom which allows users to proclaim their organ donor status. By openly advertising in their biographical information that one is willing to be or already is a registered organ donor, doctors and advocacy group leaders believe that this will have a domino effect and encourage many others to sign up to be an organ donor. As well as this, being able to view it on Facebook would most likely hasten the decision and make it easier for family members to approve their loved one's donation. The company is looking to expand the tool to other countries in the coming months.