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By Tom Clift
July 20, 2015
By Tom Clift
July 20, 2015

The process of getting takeout is about to become even easier, thanks to a brand new online service that lets you order using emojis. New York-based startup company Fooji works in partnership with local restaurants on a weekly rotating menu, and lets hungry customers place their order via twitter. Yes friends, the future has arrived...and it's really, really lazy.

The way the service works almost literally couldn't be simpler, which is probably a big part of the appeal. When you sign up for an account, you list your address and billing information. Then, whenever you're feeling peckish, you just head on over to the Fooji homepage for that week's menu, which corresponds different dishes to different emojis – emojis you then tweet to @gofooji. Typical options include pizza, chicken wings, noodles, curries, sandwiches, pasta and sushi. Or if you're feeling adventurous, just tweet a knife and fork and the Fooji team will order for you.

The service costs users a flat US$15 per meal, which includes delivery and tip. They're currently only operating in NYC and San Francisco, although their website mentions the possibility of expanding further down the line. There's also no way to customise your order or stray from the menu – tweeting a burger emoji plus an ice-cream emoji won't get you a dessert burger, no matter how delicious that may sound. It's also a bit rough for people with dietary requirements or food allergies, although don't forget you can still just pick up the phone and call the restaurant yourself.

Fooji are currently pursuing a patent for their idea, although they may get some competition from Dominos, who actually rolled out a similar service back in May. That being said, Fooji probably has the edge in that the end result doesn't involve you having to actually consume a Dominos pizza. Yeah, that's definitely a plus.


Published on July 20, 2015 by Tom Clift


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