Masters of late night snack fuel Ben & Jerry's have been dishing out pop culture-riffing flavours like Liz Lemon Greek Frozen Yoghurt, Stephen Colbert's AmeriCone Dream and, of course, Schweddy Balls for years. Then the masters of frozen confection go and create something called 'Free Cone Day', an annual event which defies haters. You can score an ice cream on the house, as part of the company's yearly, worldwide tradition thanking its fanbase for all the gluttonous support.
On Tuesday, April 10, Ben & Jerry's Ponsonby Scoop Shop is hosting the third annual Free Cone Day; scooping out free ice-cream from 12pm until 8pm. Check out Ben & Jerry's Facebook page for updates on how to claim your cone.