Overview
Beauty brand Dove, will be hosting Dove Pink at the Pictures as their annual fundraising initiative for the New Zealand Breast Cancer Foundation at Event Cinemas nationwide. Dove Pink at the Pictures aims to raise a total of $100,000 to aid research to find a cure for breast cancer.
The all new Dove Pink at the Pictures will feature a simultaneous, nationwide screening of the movie classic Breakfast at Tiffany’s and will be sure to include all the fabulous theatre and pinkness Dove Pink occasions are renowned for.
Tickets will be available for online purchasing through the Event Cinemas website from September 5 2011.
Sharon Parker, Unilever Marketing Director, says, “We are thrilled to be taking the Dove Pink activity countrywide. Our hope is that this event will bring together more New Zealanders than ever before in united support to win the fight against breast cancer. “
For those residing outside of the designated Event Cinema locations, at home DVD packs will be available for a donation of $20 from October 3 2011, via the Dove Pink at the Pictures radio partner More FM. These packs have been designed for consumers outside of event locations to host friends and family, and are encouraged to start the enclosed DVD at 8pm sharp, to ensure the viewership is unified across New Zealand. At home DVD packs will be inclusive of DVD, popcorn, Next magazine and Dove product.
All proceeds from the night will go towards helping The New Zealand Breast Cancer Foundation continue vital research for finding a cure. Each year, more than 2,600 New Zealand women are diagnosed with breast cancer and more than 600 women tragically die from the disease.
Evangelia Henderson, Chief Executive of the New Zealand Breast Cancer Foundation, said, “Investments in research and medical support improve the quality of diagnosis and treatment offered to women with breast cancer. While we wait for a cure, it is research that enables doctors to answer the questions that affect our survival rate. It is so important to have the support of partners such as Dove and we are looking forward to this year’s event!”
Over the past five years, Dove, a Pink Ribbon Platinum Partner of The New Zealand Breast Cancer Foundation, has raised more than $300,000 through its annual Dove Pink Star Walk and limited edition Dove Pink Range.