Jo Loves Pop-Up

Overview

Jo Malone CBE made a name for herself masterfully designing luxury fragrances — and Kiwis now have the chance to sample the sophisticated yet unexpected scents from her line, Jo Loves.

The brand is launching a pop-up at Farmers in Auckland's Sylvia Park from Monday, November 20. It will showcase Jo Loves' incredible scents and work as an immersive experience for fragrance fans. Jo Loves' signature Fragrance Tapas experience asks perfume fans to choose their favourite smells before being presented with a plate of scents. These scents are then mixed into a foam texture that is massaged onto your hands and arms.

The pop-up will showcase both the exclusive fragrance line and the Christmas Collection — perfect timing as you start thinking about what to get hard-to-buy-for relatives.

Malone launched the Jo Loves brand in 2011 following a confronting fight with breast cancer, which caused a temporary loss of her sense of smell. After bidding farewell to Jo Malone London (her original titular brand, which is now owned outright by Estée Lauder), Malone's greatest weapon returned, and she was ready to defend her honour as the 'Fragrance Queen'.

Jo Loves Christmas Collection is now available to purchase on the Farmers' website, as well as in-store.