Overview
Every day, worldwide, McDonald's feeds approximately 1% of the earth's population.
Like a partially-digested chicken nugget entering your bloodstream, we'll just let that sink in for a moment.
The Founder, by writer Robert D. Siegel (The Wrestler) and director John Lee Hancock (Saving Mr. Banks) tells the true story of Ray Kroc, a milkshake mixer salesman from Illinois who in 1954 stumbled across an innovative hamburger joint run by the McDonald brothers (Nick Offerman and John Carroll Lynch) and convinced them to franchise it into the 92nd largest economy in the world.
Again, just let it siiiiink on in.
Played magnificently by Michael Keaton, Kroc presents as a ruthless and relentless businessman for whom 'no' is just a soft yes waiting to be solidified. "Contracts are like hearts" he explains at one stage to the brothers, "…they're meant to be broken". And so it was that the McDonalds empire began to form, with or without the support of the two men to which everything was owed. It's a fascinating, heartbreaking story to behold.
Offerman and Carroll Lynch are perfectly cast as a pair of brothers whose steadfast belief in the importance of authenticity and quality seems at once admirable and naive - not to mention antithetical to the very ideas that would eventually turn each of them into multi-millionaires. Of course, the fact that they only make millions, and not billions, is what forms the bulk of the film's story, as it catalogues the means by which Kroc manoeuvred himself into a position of unmatchable power over the pair via manipulative and underhanded yet entirely legal means. By the time "gentleman's handshakes" are being proposed, you already know how things are going to end, just as you lament the feeling that there's nothing else the brothers could have done to stop it.
This is a slick production from top to bottom, beginning with Siegel's superb script and its equal measure of laughs and wince-inducing severity. The direction, too, is impressively restrained, allowing the performers and script to shine without embellishment. As in the recent Birdman, Keaton is the standout in a field of outstanding actors, bringing similar levels of narcissism to the role. His serpentine smile and darting eyes betray much of the Kroc personality before he ever opens his mouth. Do not be surprised to see Keaton's name appear on the nomination roll for next year's awards season.
In all, The Founder is an admirable piece of cinema that's at once a character study and a history lesson, just as its lead offers an uncomfortable mix of bastardy and astounding foresight. You won't like much about Ray Kroc by the end of this film, but you'll be hard-pressed to deny his determination, business acumen or impact upon a world in which 62 million customers eat at McDonalds every day.
62 million customers. That's more than the population of Great Britain. So yeah…just let that sink in.
