Moleskine Has Opened Its Own Minimalist Cafe in Milan
Part café, part gallery, part library and part store.
Designer stationery company Moleskine are getting into the hospitality game, with the launch of their first ever café, library, retail store and art gallery in Milan.
With an aesthetic inspired by the brand's iconic notebook (think clean layout and plenty of neutral colours), the Moleskine Café is split into two levels. The ground floor will be home to the café and exhibition space, along with shared seating areas and an 'experience table' (yeah, alright guys) laden with various Moleskine products. The mezzanine level will be more secluded, featuring private seating and sofas for reading and studying.
"We will provide our guests with an innovative retail experience, bringing the socialising dimensions of food, creativity and shopping to a single space designed to reflect the distinctive, clean aesthetics of Moleskine," said Moleskine CEO Arrio Berni. "I believe this vision fully reflects the growing interest people show for retail formats that go beyond the sheer act of shopping and I look forward to validating this concept for global expansion."
The café in Milan comes on the back of a trial café in Geneva Airport. The brand is planning to open a number of other locations in major cities around the world, although they're remaining tight-lipped as to exactly which.
Via Daily Coffee News and Design Week. Image: Moleskine/Interbrand.
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