Now Open: From Champagne Fittings to Free Iced Lattes, Here's What to Expect at Kat the Label's Flagship Boutique on High Street
Melbourne’s Kat the Label has opened its new flagship boutique on High Street in Armadale, complete with a bridal boudoir, custom embroidery and complimentary iced lattes on opening weekend.
Melbourne-born lingerie label Kat The Label emerged from founder Kate Nixon's love for lace. In 2015, the then-fashion design grad started handsewing vintage-inspired lace bralettes in her Byron Bay home and sharing them on Instagram — leading to her designs being worn by the likes of Kylie Jenner. After trading solely online for all that time (apart from the brand's head office and small retail space in Cremorne, Victoria), Kat The Label is finally getting a flagship store as gorgeous as the lingerie it houses, and you can find it on High Street, Armadale.
Stepping into the Armadale boutique is like being enveloped in an intimate bubble. Velvet drapes, brushed aluminium and carpeted surfaces give the space a soft feel, courtesy of Angus Edward Interior Design. On the opening weekend of 7–8 November, browse the collection while sipping on complimentary iced lattes and matchas in Daily Iced takeaway cups — available from 10am–1pm.
Brides-to-be can book a dreamy, powder-blue bridal boudoir for one-on-one fittings, complete with bubbles and bespoke accessories — a little indulgence to get you ready for the big day (or night!). Kat the Label stylists are on hand to help you find the perfect lace or silk set that you can personalise with a playful embroidery service; think something cheeky like initials or the wedding date. Alongside signature designs, find lacy black and white delicates from a bridal collab with influencer Jacquie Alexander, plus spicy options like garters and fishnets.
Images: Supplied
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