Coming Soon: Cinnabon Is Back in Victoria with a Brand-New Watergardens Shopping Centre Location
Cinnabon is scrollin' back to Melbourne, thanks to the launch of the first of three locations planned for 2025.
When Cinnabon shut up shop in Victoria a few years ago, fans of their hot, sweet-frosted rolls were left looking on as other states enjoyed plenty of spots to get their fix. It was enough to leave you feeling as glum as Gene in Better Call Saul. Yet a long-awaited return has finally arrived, as Cinnabon has a brand-new Melbourne location landing at Watergardens Shopping Centre on Saturday, May 10.
Marking the 23rd Cinnabon location to open in Australia since the iconic brand arrived on our shores in 2020, the news gets even better for fans. This announcement is just the first of three stores expected to open this year in Victoria, meaning getting your hands on scrolled goodness will soon be easier than ever.
"We know Victorians have felt left behind," said Veronica Cheung, Managing Director of Always Hungry Club, the hospitality outfit with the rights to the brand in the state. "We're sorry it's been a few years, but the spotlight is officially back on Victoria, and we are very excited to be rolling out a new store."
For those who made the American chain their go-to spot for a sweet treat in the past, things might just look a little different than they remember. Entering a new era, the brand has partnered with award-winning architect and interior design firm Elvin Tan Design to give the store a fresh new look ahead of its arrival.
The announcement marks the beginning of a new era for the beloved bakery brand, following years of passionate pleas from fans who've watched other states get their cinnamon fix while Melbourne missed out. "All I can say is that we are upping the game with this store and want buying a Cinnabon roll to be a true experience for customers," says Cheung.
To celebrate its relaunch, the first 50 customers to arrive at the new location on Saturday, May 10, will receive a limited-edition Cinnabon goodie bag filled with exclusive merch, like a reversible scarf, a portable takeaway cup and fridge magnets. Then, you can stock up on the brand's world-famous cinnamon rolls, made fresh daily and swapped out every 30 minutes to ensure maximum freshness.
Cinnabon Watergardens opens Saturday, May 10 at Watergardens Shopping Centre. Head to the website for more information.
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