The 2025 AFL Grand Final Was Australia's Most-Watched Program of the Year So Far
The Brisbane Lions' Premiership win over Geelong drew more than 6.1 million viewers, cementing the AFL Grand Final as the year’s most-watched program.
Brisbane's Premiership win over Geelong didn't just light up the MCG — it also dominated Australian screens, drawing more than 6.1 million viewers across broadcast and streaming.
According to figures released by the Seven Network, Saturday's Grand Final reached a national total TV audience of 4.08 million, up on last year's numbers, with a further 969,000 streaming the match on 7plus Sport — a 48 percent increase year-on-year. The post-match presentations pulled in 5.5 million viewers, while 3.9 million tuned in for the pre-game show.
The result makes the AFL Grand Final 2025's most-watched program so far, surpassing the NRL's State of Origin decider, which reached 5.7 million Australians.
Seven's Head of AFL and Sport Innovation, Gary O'Keeffe, said the numbers reinforced the sport's unrivalled pull. "We want to thank every viewer who has joined us across the season. From the opening bounce at the SCG, right through to the Grand Final post-match celebrations, Australians have embraced Seven and 7plus in record numbers," he said.
Chris Jones, Seven's Director of Sport, called the audience record "a fitting end" to an incredible season.
With an 81.1 percent share of commercial audiences on Saturday, plus 90.9 percent in live streaming and 86.7 percent in BVOD, the AFL Grand Final sets a high bar for Seven as it moves into a stacked summer schedule that includes the Bathurst 1000, Spring Racing Carnival, AFLW Finals and a home Ashes series.
You can watch the 2025 AFL Grand Final back now via 7plus.
Images: Getty Images
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