This Just In: Boobie Lane, a Larger-Than-Life Installation Celebrating Boobs in All Shapes and Sizes, is Headed to a Historic CBD Laneway
The massive installation celebrates boobs in different shapes, sizes and skin tones, making representation not often seen in the industry impossible to ignore.
For four days only this month, Staughton Place will be transformed into Boobie Lane, a bold, playful installation with an important message at its core. The massive installation, the work of viral intimates brand Nala, in collaboration with artist Christine Yahya, celebrates boobs in different shapes, sizes and skin tones, making representation not often seen in the industry impossible to ignore.
From Thursday, September 10, to Sunday, September 13, head to the CBD to see 24 custom-made inflatable breast sculptures suspended overhead, embracing and celebrating bodies historically overlooked by the intimates industry. With Boobie Lane, Nala, which champions body positivity and inclusivity (with sizes spanning A to K cups and band sizes 8 to 26) at its core, continues its long-standing fight for representation and against censorship.
"Seeing Boobie Lane come to life is such an incredible moment for Nala. It's bold, playful and unapologetically us, but more importantly, it gives us the opportunity to celebrate so many different bodies and boobs in partnership with one of Australia's most iconic retailers, Myer. We hope it gets people talking and continues to push the conversation around what real bodies and real representation actually look like," says Nala co-founder Chloe de Winter.
The brand, known for making people feel sexy and seen, is growing and becoming even more accessible with its launch at Myer. What started as an online brand has expanded into some of Australia's largest retailers, giving customers the opportunity to touch, discover and try on the popular products. Since launching in October 22, Nala has consistently challenged industry norms and expectations with activations such as its Sorry to Offend You breastfeeding campaign and its world-first bare-chest Fit Guide featuring more than 100 unedited boobs.
"Introducing Nala to Myer represents a significant moment in how we're continuing to evolve our brand offering and introducing the brands our customers want to see. Nala is a brand deeply rooted in cultural conversation, and one that's built an incredibly engaged community by championing visibility. Customers don't just buy from Nala; they believe in the brand," says Belinda Slifkas, Chief Merchandise Officer of Myer.
Images: Liane Hurvitz.
Boobie Lane opens to the Public at Staughton Place on September 10. Nala will be available across 22 Myer Stores nationwide and online from September.
Like what you see? Subscribe to the Concrete Playground newsletter to get stories just like these straight to your inbox.
- A Weekender's Guide to the Barossa Valley and Beyond
- From Cosy Mysteries to AI-Era Satire: The Best New Australian Books to Curl Up With This August
- The Best Australian Shoe Brands to Know Right Now
- The Best Places to Take Your Dad This Father's Day in Melbourne
- The 17 Best Facials and Aestheticians in Melbourne
- Where to Find the Best Pizza in Melbourne for 2026