Smell You Later

Next Wave is giving us artworks we can't even see.
Meg Watson
Published on April 16, 2014

Overview

The best thing about festivals like Next Wave is that art pops up all over the place. A drink with friends at the festival club can easily turn into a makeshift audience for a roaming performer; at the Fringe club I was even pulled into a closet for an intimate one-on-one performance. But Next Wave is going one step further and taking art to the corridors, stairwells and lobbies of venues all over the city — furthermore, it's art you can't even see. From May 1 - 11, artists will be hiding distinctive aroma diffusers around their shows, capitalising on the strong link between scent and memory. Two weeks after your festival experience you'll smell an apple and cinnamon pie and suddenly feel compelled to talk about a particular artwork. Magic!

This event originally appeared as one of our top picks for the 2014 Next Wave Festival. See the full list here.

Information

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