If You Haven't Yet Stepped Inside Australia's Animated Hit for Real Life, 'Bluey's World' Has Extended Its Brisbane Season
You've now got until February 2026 to explore this custom-built 4000-square-metre attraction, which recreates the show's sets.
Since November 2024, 200,000 people have enjoyed an IRL Bluey experience in Brisbane, wandering through the immersive installation dedicated to the series in the city that the animated hit sprang from. That number is set to grow. Due to its unsurprising success, Bluey's World is sticking around the Queensland capital, extending its season until February 2026.
On- and off-screen, Bluey is inseparable from Brissie. For its setting, the hit animated series takes inspiration from the Sunshine State spot. It also hails from a studio based in the River City. The Heeler home resembles Brisbane's Queenslanders, too. And back in 2022 when a replica of the Bluey house popped up temporarily, there was only one place for it. It always made sense, then, that stepping inside the famous show would happen in the exact right location.
Announced in 2023, Bluey's World gets attendees walking around life-sized sets that recreate the beloved family-friendly staple. Yes, the Heeler house and yard are part of the setup — for real life. Yes, you can expect to hear "wackadoo!" more than once while you're there.
Movie World might've badged itself as Hollywood on the Gold Coast, but it's no longer the only big tourist hotspot giving visitors to southeast Queensland — and locals as well — a chance to explore their on-screen favourites IRL. Sprawling across 4000 square metres, Bluey's World features the Heelers' living room, playroom, kitchen, backyard (poinciana tree included) and more. Alongside bringing the global TV sensation's sets into reality, it also boasts familiar interactive games such as Keepy Uppy and Magic Xylophone, plus other activities for both kids and adults.
Haven't accompanied your own little ones, or your nieces and nephews, to Bluey's World yet? Perhaps you know that appreciating the adorable Aussie show about a family of blue heelers isn't just for children, but you still haven't made the trip. Either way, this addition to Northshore Pavilion in Northshore Brisbane is big — literally thanks to its sizeable floor plan. And yes, as seen in the series, you can arrive via CityCat, including right through until early next year.
"The response to Bluey's World has been phenomenal. Seeing families laugh, play and explore the attraction firsthand has been incredibly rewarding. We set out to create a truly special experience, and it's wonderful to watch it become a must-visit Brisbane destination for fans of all ages," said Bluey's World Producer Andrew Kay.
"We're so proud of the one-of-a-kind experience we've created, and with the season now extended, we can't wait to welcome even more fans to Bluey's World. Reaching 200,000 visitors in just a few months is a testament to the love and enthusiasm for Bluey. It's been amazing to see families from all over the world step into Bluey's home and immerse themselves in the Heeler family's adventures," added BBC Studios ANZ Head of Commercial Scott Modra.
Visitors should plan to spend 70 minutes bounding through the experience — and will also find an indoor playground that nods to Bluey's Brisbane neighbourhood, plus spring rolls and pizza on offer at the cafe. There's a soundscape to match, plus a gift shop.
Bluey's World is exclusive to Brisbane, making it a tourist attraction to fans not only locally and nationally but worldwide. Unsurprisingly, that's a big part of the push from both the Queensland Government and Brisbane City Council, who are supporting the BBC Studios- and HVK Productions-produced experience.
Find Bluey's World at Northshore Pavilion, 281 MacArthur Avenue, Northshore Brisbane until February 2026 — head to the attraction's website for more information and tickets.
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