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The City of Melbourne Has Earmarked $2 Million in Grant Funding for After-Dark Pop-Ups, Art and Festivals

Melbourne's night-time economy is getting a boost, with the Dusk til' Dawn Activation Grants program supporting twilight and night-time activities.
By Sarah Ward
November 02, 2022
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By Sarah Ward
November 02, 2022
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Night owls of Melbourne, rejoice — you're about to have a whole heap of new things to do when the sun goes down. As part of its efforts to revitalise the Victorian capital after the past few COVID-impacted years, the City of Melbourne has announced $2 million in grant funding for after-dark activities, all to give the night-time economy a hefty boost.

Dubbed the Dusk til' Dawn Activation Grants program and part of the $200-million Melbourne City Revitalisation Fund in partnership with the Victorian Government, this scheme opened for applications on Monday, October 31, and is all about supporting twilight and evening fun. Events covered include pop-up music and theatrical performances that take over Melbourne's outdoor spaces; public exhibitions and installations, including art, lighting and interactive showcases; and outdoor food festivals. So, expect more than a few ace nights out in your future.

To fit the bill and qualify to apply for grants of up to $100,000, activations have to "bring energy and vibrancy to city precincts from 6pm to 6am" as per the City of Melbourne. And, they have to get Melburnians heading into the city at night to increase economic activity — yes, to splash some cash at the area's businesses.

Also, the funding is for temporary events and activations only, can't alter or permanently change any of Melbourne's existing infrastructure, and isn't open to businesses that primarily focus on fundraising or marketing their own business.

Melburnians can look forward to enjoying the funded events between May 1–October 31, 2023, adding to the city's nightlife during its frostiest months.

"Melbourne is a 24/7 city which sparkles at night — with an array of world-class restaurants, bars and late-night venues, live entertainment, innovative art and cultural experiences, and unique retail offerings," said Lord Mayor Sally Capp, announcing the D2D funding.

"The Dusk till Dawn Activation Grants program will allow us to take our night-time economy to the next level, giving visitors and locals alike yet another reason to enjoy and experience the city after dark."

"This program will further build on our work to enhance the city's night-time economy post-COVID – from our Night-Time Economy Advisory Committee to the hugely popular Melbourne Money dining scheme, it's clear our efforts are having a significant impact during Melbourne's sustained bounce back."

For more information about the City of Melbourne's Dusk till Dawn (D2D) Activation Grants program, head to the council's website.

Published on November 02, 2022 by Sarah Ward
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