Imbibe Wine and Knowledge at the Vinomofo Pop-Up Shop

With the silly season nearly upon us, it is the surely time to get your Christmas alcohol order in check. And what better way to do it then at dirt cheap — with the Vinomofo pop-up shop and flash wine sale just about to hit Melbourne.

Vinomofo is the leading wine retailer with the cult following. Their focus is on the excellence of wine, at even more excellent prices. This will be the first time the retailer has opened a shopfront, with the pop-up set to celebrate the culture of wine, making it simple, fun and, most importantly, more accessible to those on a smaller budget.

Bottles will start at $10, including names like Yalumba, Yarra Burn and De Bortoli. The entire Vinomofo range will also be available to taste, with experts on hand all weekend to offer advice and guidance on choosing a top drop.

The Vinomofo pop-up is at Lennox Street Exchange, 285 Lennox Street, Richmond on Friday 13 (9am-­8pm), Saturday 14 (9am-­6pm) and Sunday 15 December (9am-6pm). Cases of high quality wine will be available at up to 80 percent off, with free tastings and one on one masterclasses scheduled all weekend.

With bargains like this, 'tis certainly going to be the season to be jolly.