Netflix Is Beginning to Test Cheaper Mobile-Only Plans
The cut-price option is almost half the regular cost, and is currently being trialled in Malaysia.
Watching television and subscribing to a streaming platform are both cheaper than going to the cinema. Should watching Netflix on your phone be even cheaper still? That's something that the international streaming behemoth is testing out, offering cut-price mobile-only plans — in Malaysia at present, although it has also flagged lower-price subscription options throughout Asia.
Malaysia's The Star reports that the mobile-only option is currently available for 17 Malaysian ringgit (approximately AU$5.58) per month, offering unlimited viewing on one handheld device only — be it a phone or a tablet. The content is only available in standard definition, which is good news for anyone with a low data plan but bad news for anyone who loves high-definition viewing.
Malaysian residents can only access the new plan by signing up via the Netflix mobile app, or by accessing the Netflix website on a smartphone. Still, it's cheaper than Australia's three tiers, with the basic $9.99 per month package allowing viewing on one screen at a time, including a laptop, tablet or mobile; the standard $13.99 tier upping the simultaneous screens to two and including HD; and the premium $17.99 option including ultra-HD and four screens.
Variety notes that the tests are designed to appeal to smartphone-centric users in Asia — so if you do all of your film and television viewing on the smallest of screens (that is, your mobile), then you'll be hoping that Netflix expands its trial Down Under.
The company hasn't given any indication that that's the case, but it does love to toy with new options — including, at the other end of the scale, possibly getting into the bricks-and-mortar cinema game.
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