Bon Iver Is Potentially Launching Their New Album in Melbourne Tonight

We don't know what it is, but it sounds exciting.
Lauren Vadnjal
September 29, 2016

We've been waiting for Bon Iver's third album, 22, A Million, for ages now. The exact release date is set for tomorrow, September 30, but it looks like Melburnians might get to hear the sweet magical tones of Justin Vernon's voice a little bit earlier than everyone else. Last night the band posted a photo on Instagram hinting that something will be happening tonight — Thursday, September 29 — at 6.30pm at 121 Johnston Street, Fitzroy.

A photo posted by Bon Iver (@boniver) on

The photo is part of a series of eight so far, which have been posted on the account over the last 24 hours. The images all allude to some kind of event happening in cities around the world at the same time, including New York, Paris, Berlin, London, Amsterdam, Copenhagen and Eau Claire in Wisconsin (like the song, geddit?). Brooklyn is the latest location to be announced — it was posted less than an hour ago.

Apart from the date, time and location, we don't really have any more details. Seeing as Bon Iver probably can't be in all those locations at once, we're not holding out hope for an IRL appearance. It sounds like they could be premiering the new album with a listening party. The Melbourne address is the location of Fitzroy cafe Sir Charles.

Or maybe they're just launching a retail pop-up, Kanye-style — we actually don't know. All will be revealed in some way or another by tonight. Keep your eyes on Bon Iver's Instagram or just grab a camping chair and some snacks and head down to Johnston Street for a good old mystery stake out. Just in case.

Published on September 29, 2016 by Lauren Vadnjal
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