Hey everyone, Kanye West is back at his Kanye best — being characteristically mysterious while simultaneously stirring everyone into a frenzy. Today he ambiguously announced on Twitter that he'll casually open 21 "Pablo temporary stores" around the world this weekend.
He's run this racket before. In 2013, he opened a pop-up shop on Bowery in NYC to commemorate the Yeezus tour and — as you could guess, it went bananas. This time around though the whole world is getting a taste. Life of Pablo pop-ups will open briefly in cities across the globe, including Melbourne and Sydney. It's unclear at this stage exactly what range of merchandise will be available, but Vogue is reporting that each city will be selling custom merch including t-shirts with the city's name spelt out in the custom Life of Pablo font (think of the re-sale value!).
At previous pop-ups Kanye's sold copies of the namesake album and associated merch. Other cities that will be graced with a Pablo pop-up are Singapore, Amsterdam, Berlin, London, Cape Town, Toronto, Chicago, Detroit, San Francisco, Portland, Las Vegas, Los Angeles, Dallas, Houston, Atlanta, Philadelphia, Boston, New York and Miami (so we're in pretty good company).
He'll announce the exact locations 24 hours prior to their opening, so prepare to stalk, line up (early) and pounce on whatever Kanye's got in store for us.