Daft Punk and Coke to Release Shiny Limited Edition Bottles

New Coke bottles inspired by Daft Punk's robot helmets will undoubtedly become the source of many a French hipster's pick-up line.
Madeleine Watts
Published on February 28, 2011

Daft Punk have never been averse to some commercial collaboration, and now they've teamed up with perhaps the biggest and most recognised soft drink company in the world. It's just been announced that Coke will release two limited edition bottles in silver and gold, entitled 'Club Coke,' as a tribute to the French electro duo's robot helmets. The bottles will begin production in March 2011, and will be coupled with the launch of the Daft Coke website.

Naturally, the bottles will almost solely be available in clubs, where shiney things are always the best things, and will no doubt be the source of many a French hipster's pick-up line. They'll also be sold at the very chic, high-end store Colette in Paris as a collector's box set (although how long can you keep Coke for? Or is Coke like baked beans, and strong enough to survive nuclear holocaust?).

Daft Punk have previously collaborated with Adidas and The Gap to sell stuff, so the Coke venture doesn't come as much of a surprise. But surely the real question, and one that everyone seems to be ignoring, is: does it taste like Daft Punk?


Published on February 28, 2011 by Madeleine Watts
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