M.I.A. Bootlegs Bootleggers for Versace
Pro-yet-anti-yet-pro-capitalist fashion statement.
In a characteristically M.I.A. move, the iconoclastic 'Bad Girls' singer has ingeniously tapped Versace knock-offs in Power Up, a new design collaboration with Versace itself, launching online on October 16.
It's admirable just how consistent M.I.A.'s self-branding moves are. She's been wearing Versace around for a while now, and after the likes of her 'XXXO' music video, the trashy glitz of the label seems perfectly tailored to her. The 19-piece Versace Versus X MIA collection has all the trappings you'd expect from both M.I.A. and the prestigious design house, with a decidedly ghetto-bling set of gold medallions and classic Medusa heads emblazoning leggings and tops alike.
The shapes channel sportswear while the colour palette is dominated by black and white and kooky shades of green, gold and pink. Sanskrit-inspired script mingles with blocky geometrics, lotus blossoms and the trademark angular Greek border, all combining in prints so bold it's pretty much guaranteed that the rest of your outfit will fade into obscurity.
But it's the source of the designs — Versace rip-offs touted for cheap on the grimy streets of East London — that take this particular collab to the next level. M.I.A. told WWD: "Versace's designs have always been copied, now it's Versace that copies the copies, so those that copy must copy the copies. So this will continue."
Indeed, M.I.A., what a house of mirrors you allow us to inhabit. Any passerby in the know is forced to acknowledge the Power Up wearer's subversive, high-low culture, pro-yet-anti-yet-pro-capitalist fashion statement as he or she steps out in authentic, expensive imitations of imitations.
Fully aware of MIA's game, photographer Jaime Martinez shot the collection's campaign on the mean streets and in front of cheapo clothing stalls. The final lookbook is, appropriately a series of souped-up, lo-fi gifs. We doff our hats to the collection.
Via PSFK.
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