Overview
If you've ever wondered how Nicole Kidman would handle a PR scandal, Optics has the answer. Actors crossing boundaries, sports stars behaving badly, wellness entrepreneurs with little regard for their employees' wellbeing: the ABC's new satirical comedy is filled with crises across its six-episode first season, and they all require a woman sporting one of Australia's most-famous names to help smooth things over. Of course, the Nicole Kidman, star of Babygirl, Expats, The Perfect Couple, A Family Affair, Spellbound and Special Ops: Lioness in the past year alone — and plenty more since her BMX Bandits and Bush Christmas days in the early 80s — isn't at the heart of the series. Rather, Optics co-creator, co-writer and co-lead Jenna Owen plays another Nicole Kidman.
Alongside Vic Zerbst's Greta Goldman, the show's Nic has big dreams and ambition to burn; however, the Gen Z duo aren't being given their shot at PR firm Fritz & Randell when Optics begins. By the time that the series' first episode is over, though, the office's youngest employees are running the place — after a death in the business, plus oblivious veteran Ian Randell (The Chaser's Charles Firth), son of one of the company's founders, being passed over for fresh faces. With his leadership choice, owner Bobby Bahl (Claude Jabbour, Last King of the Cross) is responsible for a bit of spin himself, but Nicole and Greta are determined to make their mark in the gig. That's the Optics setup, as Fritz & Randell's two new head honchos also navigate airlines chaos, a major telco outage and a publicity stunt gone wrong.
Friends for over a decade, and creative partners as Freudian Nip, Owen and Zerbst's shared resume boasts content for Comedy Central and The Feed, collaborating with Firth on The Chaser's War on 2020, popping up as Asgardians in Thor: Love and Thunder, and penning and leading 2024 festive flick Nugget Is Dead: A Christmas Story — alongside Owen's acting credits in Puberty Blues, Squinters, Eden, Joe vs Carole, Wellmania, Queen of Oz and Mother and Son, and Zerbst's voice work on 100% Wolf: The Book of Hath. A show like Optics was always the dream, they tell Concrete Playground. Various stops along their path helped inspire the series, which Firth is also behind, including the trio's intergenerational banter when parodying a year no one wants to remember, plus taking cues for Nicole and Greta from characters from Owen and Zerbst's time at SBS.
"They're very much inspired by characters we had been working on at The Feed at SBS," explains Zerbst. "They were more government kind of girls who try to rebrand strategies around different crises — how to rebrand a company after there's been the destruction of a sacred site or how to rebrand Australia as a nation after there's bad publicity. So we always had interests in characters who are commentating on the media circuit and the news stories, and finding creative ways to resell that back to the audience."
And Nicole Kidman? "In terms of the names of the characters, I mean there was just a moment, I think it was Jen being like 'I want my character to be called Nicole Kidman' — and we laughed and laughed. And we're like 'we'll change it when it's no longer funny'. And it never stopped being funny, so we were like 'it stays, it absolutely stays'. Now it's here and it's iconic," Zerbst continues. "It stays. I think it's just the optics of being named Nicole Kidman when you're working in something media-facing. And also being someone that's desperately trying — we just kept laughing, we were like 'imagine being desperately trying to make a name for yourself, but your name is already a name of itself'. And we just thought that was a really hilarious foil to this girl that is so desperate, clearly, for attention and status," notes Owen. "So that is the story of that. It's just funny. And I would love to be friends with the real Nicole Kidman."
"We're peppering it in for a Nicole Kidman cameo one day. We just need to get her to watch it and go 'that's funny'," says Zerbst. "Get her on board? Absolutely," adds Owen. The IRL Kidman mightn't make an appearance in Optics so far, but the guest cast is stacked: Grey's Anatomy's Kate Walsh ("all of her choices were just total improvisation — we learned so much from her in that capacity," advises Owen) and Furiosa: A Mad Max Saga's Josh Helman ("literally Charles Firth went to see Death of a Salesman and saw him play the son, and he was like 'this is the most-amazing actor'," Zerbst notes) for starters, plus also everyone from Nakkiah Lui (Preppers) and Nash Edgerton (Wolf Like Me) to Rhys Muldoon (Bay of Fires) and Craig Reucassel as well.
The scandals faced by Owen, Zerbst, Firth and their impressive list of co-stars — Belinda Giblin (Home and Away) also plays the firm's Executive Assistant and Bali Padda (Over and Out) is Ian's loyal offsider — in Optics should all sound familiar. If they feel like they've been ripped from recent headlines, that's down to the cyclical nature of many of the crises covered, whether footballers are making regrettable decisions at the end of the season, the secrets of Hollywood stars are being exposed or big-name companies relied upon by many are stuffing up. It's also a testament to the show's spot-on satire and savvy choices. Optics is smart and astute — and very funny — about the PR strategies deployed as much as the scenarios its skewering, the publicity-literate nature of today's audiences, and changing workplace dynamics and intergenerational conflict, too. We also chatted with Owen and Zerbst about all of the above.
On How Much Time Zerbst and Owen Have Spent Digging Into IRL PR Crises
Vic: "It's been mostly when we were writing the show. We've been writing the show over a three-year period, and so we're always kind of across all the little scandals that rear their heads.
What we've realised is a lot of patterns emerge in the types of scandals that come up. So we ended up writing an episode that was very much inspired by the Qantas Chairman's Lounge, and we wrote an episode about that, and it just so happened that there was all this news about the Qantas Chairman's Lounge after the episodes were already written.
So there's certain things, certain bastions of power, that always have news filtering around them. So we realised that those were the best kind of scandals to dig into."
Jenna: "It's truly amazing because, I would hope that people, on top of people loving it, they also go 'wow, geniuses, incredible, never been done before' — because it truly has been lucky, in the sense that this show was written three years ago or has been in the pipeline for a long time. And the resurgence of how many scandals that we were writing three years ago and the way in which they reemerged is actually so comical to us, because it feels like the best publicity for the show.
But everything, everything in the show, has reared its head again — if it's not the same scandal re-emerging because someone's jumped on a PR circuit and is doing podcasts, like what's happening with Armie Hammer right now. He's coming out and telling his side, which is making all kinds of new content, which is hilarious."
Vic: "Or even the Matilda Djerf scandal, with Djerf Avenue, that was very much of interest to us. The idea of the female CEO or female girlboss going down — there's just so many peaks and troughs of personal identity and branding.
Even going back in time, and watching the Martha Stewart documentary and seeing anytime anyone has power, how there is a rise and fall, and scandals ensue when you're dealing with big money, big corporations and big personal branding."
On the Timeliness of Some of Optics' Episodes Being Purely Coincidental — Such as Its AFL Scandal
Jenna: "Absolutely. The amount of people that sent me, just because they knew it was of interest — we have a few friends that have been in and around the AFL machine — the amount of people that sent me the apology videos that footballers had done, that was just actually insane how much it mimicked what we had written.
And I think it makes sense, because did do our research, we did speak to people who are on our side of the business in the show — as in people from crisis management — and we did speak to people who have been involved in the institutions that we're critiquing. So it makes sense, but I think we just never really understood just how cyclical this thing was going to be, and just how much it will re-emerge and re-form.
And it's exhausting. I mean literally what's happening with Justin Baldoni and Blake Lively right now is incredible. If you said that we were going to have another metric of the Amber Heard and Johnny Depp situation in its new and evolved form …"
Vic: "And even the conversation being tilted towards the idea of public relations or crisis management people, hiring those people. Public relations crisis management workers, what they do, that's become a conversation. It's been really insane timing for the show."
On Writing the Show in Highly PR-Literate Times, for an Audience Familiar Not Just with the Type of Crises Featured But Also the Spin Used
Jenna: "What I think we fought hard for in this show was arguing, in our rewrites and in our discussions with network, we really did say 'listen, this is how smart audiences are now'. And I think that really helped us.
I think that it's a show that doesn't over-explain things, that moves very quickly. Our characters speak very quickly. We implore the audience to just absolutely, we drop them into the world, we don't give them any real setup and exposition. I, personally, love the literacy of the audience. I think Vic and I, in our whole careers, have always assumed that the audience has a pretty high literacy of how media works and deceives you. We have always operated like and written like that.
I think with this show, what is amazing is that the This Ends with Us conversation is even a new level, where the entire conversation is almost about how these parties outside of the individuals are operating and manufacturing a story. That's a level above the Amber Heard–Johnny Depp stuff, where that was more of the deep dive of what was going on. This is now fully in the public domain, and upfront in the story.
But yeah, we loved that. Because nobody, as a writer and as a performer, you don't want to over-explain things. You don't want to have to hold the audience by the hand. And I don't think that we've done that for one second in this show, and that makes it really enjoyable to write, really."
Vic: "It's like all the information is background detail — if you know it already, that's even better for us, because you don't have to explain what that is. And we can just go into what is essentially an intergenerational office comedy, where it's about old school versus new school.
And the scandal of the weeks are so interesting but so fun to satirise, because they're based on these true things that the more people know about them, I think the more they'll get out of the show — because they'll see and notice certain things, and then we can twist and make turns. We can invent the WANKA play, if you already have an understanding of what DARVO is.
So I think it is helpful, and we love and embrace the media literacy of the audience 100 percent."
On Optics' Intergenerational Conflict Springing From Zerbst and Owen's Experience Working with Charles Firth
Vic: "It was exactly that. We were working on a webseries with Charles Firth, The War on 2020, and even while we were working on that show we would just have so many funny moments where we would have different media points of reference and different ways of …"
Jenna: "Generational touchpoints. And honestly, every day was a delight, in that sort of dialogue that you do see between Greta and Nicole and Ian in the show. That is our entire relationship with Charles.
He often will make a reference to something, just like how you see in the show. In the pilot where it's like 'oh, I understand now, it's exactly like the Children Overboard scandal or whatever' — and Vic and I'll go 'huh?'.
Of course we understand what he's saying or we know what he's talking about, but we have a different generational touchpoint to him. And so that kind of mutual understanding, which in the show, they mutually understand what's going on but they have totally different touchpoints of how they understand it and frameworks. And I think that's such an exciting thing to have in a show, because it just makes for intergenerational viewing, and that's what we what we wanted with this show.
I think when we were trying to get the show up, it really did help that it was the three of us in the pitches, because everyone just went 'oh yeah, I see how this is going to work. I see how this will work'."
On Subverting the Usual Workplace Comedy Dynamic with the Younger, More Switched-On Employees Taking Charge Instead of an Oblivious Veteran
Vic: "I love that — I love that that's an amazing insight into that flip. I don't even think it was even that conscious for us. I think it came from us navigating this world of this industry, where suddenly we had people listening to us and we felt empowered enough in our voice to talk to people — especially older people, especially older men, in meetings, in pitch meetings — where we felt that we had a lot to say, and we understood social media better than they did.
And then it just became that natural dynamic. I think that there is a lot of that shift because a lot of new Gen Z and Millennial workers have a comparative advantage in understanding a lot of the new technologies. There is this shift now in the workplace where young people have certain expertise that is really needed.
And it's also something I see watching my dad, who's unable to do any technology, and seeing how he struggles in his workplace. He's a teacher, but he just becomes so disempowered within that. And there's really funny moments of that, but there definitely has been this age switch in the workplace that I think we've wanted to represent."
Jenna: "Exactly. There's this line that I never, never even realised was funny, but now I do realise it's funny, in like the last episode, that Vic says 'we deserve this. We've been working at this firm for eight months'. And I'm like 'that's such a dog whistle for the Gen X, for the Boomers to laugh at' — being like 'you entitled millennials'. But the point is, yes, we can understand how dismissive that is of the experience that someone has that they've been working in a job for 20 years. But the point is that the world is changing so fast, and it's extremely jarring for everybody.
Vic and I are still trying to catch up — are we on TikTok? Are we on RedNote? We're still caught in that washing machine as well.
So I think the point is, yeah, we have been working at the firm for eight months, but the knowledge that we have eclipses those people who have been working at the firm for 25 years because of the way the world shifts and changes. And the companies that make the money or the stories that get picked up are the ones that are adapted to this new media cycle and structure.
So it's one of those things that I think people will watch the show and root for people in different ways, and have different opinions on that. I mean a lot of Millennials, I think, will feel like 'yeah, I am the one that got the video for our company's brand up to two-million views and that increased sales by whatever percentage' — but they're still going to be dismissed by their older bosses for being the TikTok girls.
This is the kind of conversation that's really interesting. And I think what we always say about this show is we're two parties, Greta and Nicole, and Ian, who fundamentally will work together to make the world a worst place — that's our sort of catch cry for the show. But that's the kind of dynamic and the stuff we definitely wanted to explore."
Vic: "And it's also about a fantasy. It's like 'what if you give that begrudging younger employee the ability to have that ultimate power?'. And I think the journey for us is realising 'oh, it's really fun to think, oh, I'd the boss, I'd be amazing'. Then you go 'oh, there's so much more pressure and disaster-level stress that comes with being a boss'.
I'm sure a lot of older people will be like 'yeah, you want to be the boss? Well, let's show you how hard it is'. And that's our journey as well, being like 'this is really bad — this is hard'."
On the Approach to Moral Ambiguity — and Ensuring That Greta and Nicole Aren't Always the White Knights Doing the Right Thing the Whole Time
Vic: "We always knew that we wanted the show to be a critique of the structures, the structures of media, the structures of power, and it was about people struggling within that structure, and people who are trying to uphold the structure, and what happens to you as an individual when you are unable to both live your personal values while also succeeding within a structure.
So I think that allowed us to really see that these people can be morally ambiguous, they can try to play, but there's always this internal conflict: 'I want to do the right thing, but I also know that the system will reward me for X behaviour, so you have to do X behaviour'.
I think that's the kind of moral tracking we want to follow with the girls. And then you see a character who has maybe more internalised the inner workings of that structure, and then you see how they got there. And I think we always have endless, endless empathy for our characters and endless, endless critique for the structures that make people select for or against behaviours that make them feel uncomfortable with who they are as people."
Jenna: "Absolutely. And also it is such a simplification to say that women enter the spaces of moral ambiguity and are the white knights or are the victims. I think that we do need to explore those nuances that exist. Greta and Nicole can both be manipulated and disempowered by the Bobby Bahls that be, but also be acting in a way that is unethical, that doesn't have that moral centre. And just because we're women doesn't necessarily mean that we are going to tap into that moral centre.
It maybe means that we have more of a moral centre coming in, but that's how powerful these other external forces are. And this idea, ultimately they do want to succeed as well, and what does it mean to succeed under a system like this?
I think Vic and I are both, just from a character point of view, from an acting point of view, there are so many women in this world that inhabit these spaces in a way that is super interesting and morally bankrupt. In PR crisis management, the people that do bury the story about the sexual assault or whatever, a lot of those people are women. A lot of the people in the Justin Baldoni case with Blake Lively, a lot of those people are women.
And then if you want to go to the other extreme of that, you can look at someone like Ghislaine Maxwell.
We do live in a society where women are trying to succeed under this system at the cost of their own moral integrity. I think it's really exciting to portray that in the space and time that we are now, where we've had so many conversations over here about how women are disempowered. But I think it's also important that we have conversations about how women enact that power, especially white women in this world as well, enact that power as well under these structures. We're excited by that and that's the best thing to act. What could be better?"
On Whether Making a Series Like Optics Was Always the Dream When Zerbst and Owen First Met and Started Working Together
Vic: "Yeah."
Jenna: "Yeah."
Vic: "Always. It was always the dream. It was always having a TV show where you come up with episodes, ideas, writing, acting. That was always it — I don't think there was anything else.
And especially for the ABC, it means a lot to us to be on an Australian broadcaster — yeah, it means a lot."
Jenna: "Absolutely. And it is a dream, and so many people within the industry and outside of the industry are truly amazed that it happened in there, and we have to say so are we. Because we aren't tried-and-true talent. We're not at that stage of our career where we have this guaranteed. We're not household names. And so it is a risk and it is exciting. And I think it's exactly — selfishly, I'm like 'it's exactly what the ABC should be doing'. But it is.
It's exactly what the ABC should be doing, not just for us, but for so many more shows and talent and upcoming talent — which is also very funny to say when you've been working for ten years, but it's still true.
This was always our dream — always, always our dream. And I do have to say, the level of autonomy that we've been given in this show from Easy Tiger, the production company that we're working with, from The Chaser with them as well, and with ABC, it's so, so rare — to yes, be an executive producer on this show at our age, with our experience, and to be in it and to be writing on it. That's an unheard of level of trust. I do think that you see it in the show. You do see that we've had that level of trust, because it does feel different and it does feel new."
Vic: "It does feel very unique."
Jenna: "And we've learned so much from this season, and we're just absolutely so excited to implement what we have learnt as well as first-timers into the next season — praise be. It's exciting. For us, we can't even believe the level of autonomy we've been granted, and that was always the dream, because Vic and I, that's how we started.
We always had autonomy. We were operating on this small scale. We always wrote our own things. We were given complete freedom. And that's how we got a following, or that's how we had some success. So to be able to continue that on greater scale is what everyone in the world wants."
Vic: "Absolutely."
Optics streams via ABC iView.