Overview
Right now, Adore Beauty is a huge Aussie-owned retailer known for offering up deals on thousands of beauty products exclusively to online customers. It's also much-loved for its generous free samples and for giving away Tim Tams with every single purchase.
But come Saturday, February 1, Adore Beauty will officially have a permanent bricks-and-mortar shop in Melbourne's Westfield Southland.
The new store will house skincare, haircare, fragrances, makeup and a heap of other wellness items from over 300 beauty brands — both Australian and international. But team is seeking to make the most of the in-person shopping experience by not merely setting up a bunch of aisles full of products and leaving it there.
At the centre of the flagship Adore Beauty store, visitors will find a large curved table that will host regular masterclasses, activations and even the odd live podcast recording.
There'll even be a leading-edge digital skin analysis system, which will help punters gain a deeper understanding of their personal skin type and needs.
You'll also still get a free Tim Tam with every purchase — thank the chocolate gods.
And to entice folks in on the opening day, the Adore Beauty crew is giving the first 250 visitors a free goodie bag chock-full of 20 samples.
This is the first retail store out of many more to come for Adore Beauty, with plans for a national store network set to roll out over the next few years.
Adore Beauty's CEO Sacha Laing shared, "The Southland store is the first step in a new and exciting chapter for Adore Beauty that will see us bring our online experience that our customers know and love into physical settings where they can explore, learn and play with beauty with the guidance of our in-store experts."
Adore Beauty's first-ever retail store opens on Saturday, February 1, and can be found at Level 2 of Westfield Southland, Cheltenham. For more details, you can check out the company's website.