Overview
According to the BucketFeet philosophy, "Art is not meant to hang in an expensive gallery, it is meant to travel and be seen." Why hang paintings on your wall when you can wear them in the street?
BucketFeet, a Chicago-based company, sells artist-designed footwear. Every one of their products is a unique piece, envisioned by an artist and realised through ethical production methods. The artists involved collect royalties from every shoe sold. Launched in spring 2011, they're now selling in 12 countries, and the best news is, they've just hit Australian shelves.
Co-founders Raaja Nemani (who doubles as CEO) and Aaron Firestein (chief artist) first met in Argentina, where Raaja was escaping the world of finance via extended international travel and Aaron was working as a photographer with a sideline in putting Sharpie to sneaker. "[Aaron] designed a pair of shoes for me that inspired a pair of shoes we later launched with BucketFeet called 'Cuadras', based on the city blocks of Buenos Aires," says Raaja, who went on to wear the shoes across six continents and gather the attention of footwear lovers at every stop.
"I think what made the shoes special were the stand out colours he used, which you wouldn't necessarily think go together. They were so unique and original, and while I'm not the craziest dresser, I always like to wear a unique piece — usually a cool pair of shoes or a cool hat. Lately, it's been BucketFeet!"
Now launching their SS14 line, they've clocked up more than 100 shoe designs by 70 artists. And those artists are a diverse bunch.
"It doesn't matter where you're from or what social class you fit into," says Aaron. "For example, we have worked with artists from the favelas of Rio who work jobs as pizza delivery boys during the day and paint at night, just because they love it so much. We've also worked with people who get artwork commissioned by big companies like Disney, Dr. Pepper or Sony for their marketing campaigns. Art is the unifying factor and, if the person has talent, we want to work with them. Everyone's got a story."
The artists involved earn US$250 upfront for their work and then $1 per pair of shoes as well as royalties for as long as the shoes are sold. The payment system is the same no matter how many shoes are sold, or through which channels.
"On a global scale, our give-back is substantial," says Raaja. "More than the financial element, we drive awareness and exposure to our artists. We think this is more important than money. There's something to be said about applying artwork to shoes and then having a person walk around in those shoes. The art travels, it is seen by new people, and I think that is what matters most.
To get into a pair of Bucketfeet, check out their website or their Australian stockists, Monster Threads.
