Branding That’s Friendly First Thing in the Morning

Sometimes, you just wake up on the wrong side of the bed. Inevitable grumpiness ensues. "Where's my coffee," etc.

Amelie and Friends, a sweet restaurant in West Sussex, England, has introduced branding to combat those early morning bad moods. "Wakey, wakey!" chirps the label wrapped around the coffee cup. "I'm all yours!" assures the brown paper packet housing your delicious morning muffin.

The packaging was conceptualised by design boutique ilovedust and features feel good messages to complement the feel good pastries made fresh daily by this fine establishment. If only it were just a little closer to home.

[Via Trend Hunter]