It'll soon be a whole lot easier to get your mitts on one of those recognisable (and authentic) Fjällräven rucksacks, as the Swedish outdoors label behind the bags gears up to launch its first-ever southern hemisphere store.
Opening on Level 2 of Melbourne Central on Friday, November 2, the new space will give locals a chance to shop the internationally renowned brand in person, browsing an extensive range of its sustainably made clothing, accessories and outdoors equipment. Here, those brightly coloured, box-shaped Kanken rucksacks (and the mini versions) will be on show in 55 different colours alongside menswear, womenswear, tents, sleeping bags, and plenty of other travel accompaniments.
The 'concept store' will also offer complimentary coffee, free wi-fi and loads of expert advice for those plotting their next outdoors adventure or even just an overseas jaunt.
Fjällräven, now famous worldwide for its clever fusion of functionality and style, has been kicking on since 1960, when founder Ake Nordin made and sold his first aluminium-framed backpack. The label has since expanded to a huge line of fashion and equipment for nature-lovers and style-savvy city dwellers alike.
Find Fjällräven at Shop 241, Level 2 Melbourne Central, Corner Latrobe and Swanston Streets, Melbourne, from Friday, November 2.