Overview
Thought there was room in this town for just one retro-inspired line of Melbourne beer merch? Well, think again. Just a week after VB's new collection of branded threads, hats and other slick gear hit its online store, fellow legendary local brew Melbourne Bitter has announced it's dropping some sweet new merchandise all of its own.
A collaboration with fuss-free menswear label Mr Simple, this one has apparently been in the works for a while, and it's inspired by artwork and logos from across all eighty years of the beer's history.
Melbourne Bitter's reputation as a hipster sip of choice should give you some idea of the vibe of this latest collection — think, vintage-style tees showcasing old-school logos, and shirts and shorts covered with a coaster collage print.
Unlike the largely unisex offerings of VB's range, this one's marketed more towards men, but we think it can rocked by all beer lovers.
The Melbourne Bitter collab collection is launching with a fittingly 'Fitzroy' party, at The Standard Hotel on Thursday, November 15. RSVP here and head along from 6-9pm for product giveaways, icy brews and live tunes from local alt-rockers Eaten By Dogs.
The Melbourne Bitter x Mr Simple clothing line will be available exclusively at Mr Simple's Brunswick Street, Smith Street and Chapel Street stores.