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Victoria Bitter Has Just Dropped a Heap of Retro Clothing and Merch

That much-loved logo is now splashed on t-shirts, jumpers, caps and stubby coolers.
By Libby Curran
October 13, 2018
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Victoria Bitter Has Just Dropped a Heap of Retro Clothing and Merch

That much-loved logo is now splashed on t-shirts, jumpers, caps and stubby coolers.
By Libby Curran
October 13, 2018
  shares

If you've got a hard earned thirst for some spiffy new beer merch, the folks at Victoria Bitter have you covered. The famed Carlton & United Breweries beer has released a new range of branded VB gear for your wardrobe, your head and even your bedroom wall.

Dropped this week, the collection's got a definite retro edge, in a nod to the brew's lengthy history quenching the thirst of hardworking Aussies. There are crewneck jumpers, t-shirts, beanies and caps, all emblazoned with that instantly recognisable logo. And yep, these threads are sure to get a serious workout over the upcoming festival season.

Alongside the clothes, you'll find a trio of old-school full-colour VB poster prints, vintage-inspired stickers and VB stubby coolers, both in regular size and ones big enough to hold your longneck.

What's more, you can feel extra good about your purchase, knowing that the t-shirts and jumpers are all manufactured and printed in Melbourne, by an ethical clothing-accredited manufacturer.

Victoria Bitter's new line of 'Big Cold Gear' is available for purchase online.

Published on October 13, 2018 by Libby Curran

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