The World’s First ‘Shoppable’ Music Video
Buy Iggy Azalea, Diplo, and FKi's clothes right off their backs via SENSE's new collaborative video.
Somehow music artists seem to look even cooler in their music videos than they usually do - which is saying something. Their level of chic can seem daunting to us fans, mere mortals that we are. Regardless, online fashion retailer SSENSE wants you to buck up and give the whole rockstar thing a go. With their new 'shoppable music video', SSENSE makes that unattainable level of swagger...well, attainable.
Collaborating with Iggy Azalea, Diplo, and FKi on their latest video 'I Think She Ready', the retailer breaks down the outfits of each artist for potential buyers. When the artist appears on the screen, a small 'S' logo will hover over their outfit. Click on it, and a new page will open, complete with information on each component of the outfit. Each featured piece is from the Spring/Summer 2012 collection of a variety of high-end designers. Whether you are lusting after Iggy's Alexander Wang cat-eye sunglasses, or envying her J Brand snow leopard jeans, simply click and purchase.
SSENSE CEO Rami Atallah says, "The integration we are introducing between technology, entertainment and retail with this video not only creates a unique experience for the audience, but also has utility." Watch, sing along, and shop like a rockstar? All from the comfort of our desk? We're in.
[via PSFK]
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