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DESIGN & STYLE

Victoria Bitter Has Teamed Up With Mr Simple on a New Line of Pop Art-Inspired Clothing and Merch

Created with visual artist Lee McConnell, the new range includes vintage-style t-shirts, socks, caps and stubby coolers.
By Libby Curran and Sarah Ward
November 17, 2019
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Victoria Bitter Has Teamed Up With Mr Simple on a New Line of Pop Art-Inspired Clothing and Merch

Created with visual artist Lee McConnell, the new range includes vintage-style t-shirts, socks, caps and stubby coolers.
By Libby Curran and Sarah Ward
November 17, 2019
  shares

If you've got a hard earned thirst for some spiffy new beer merch, the folks at Victoria Bitter have you covered — again. Last year, the famed Carlton & United Breweries beer released a range of branded VB gear, going old school with their designs. This year, it has teamed up with menswear label Mr Simple and visual artist, director and animator Lee McConnell on a line of pop art-inspired pieces for your wardrobe, your feet and your head.

There's still a definite retro edge to the new collection, with the folks behind the Aussie brew always keen to nod to its lengthy history quenching the thirst of hardworking folks. This time around, you can kit yourself out in clothing that nods to summer, Australian-style — so, as well as VB bottles, cans and logos, there are also cockatoos and melted palm trees.

These elements are splashed across a collared 'BBQ shirt', resort-style shorts and socks. If you're keen on a vintage-style t-shirt, four different styles are available, including an Andy Warhol-inspired print, and recreations of old VB logos from beer trays and draught bottles. And yep, these threads are sure to get a serious workout over the upcoming festival season.

Alongside the clothes, you'll find vintage-inspired stickers and coasters, a VB stubby cooler and a VB cap.

Designing the pop art -influenced pieces, McConnell adds to his hefty resume. He nabbed an ARIA nomination for Best Cover Art for Dune Rats' The Kids Will Know It's Bullshit, and is known for his work both with the band, and with Jack River — as well as for Mambo.

The VB x Mr Simple range is available for purchase online.

Images: Mr Simple.

Published on November 17, 2019 by Libby Curran

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