While wallet-friendly price points and a penchant for the flat-pack can often see IKEA's designs pitched as short-term furniture, the Swedish retailer is keen to shake off those perceptions. And how better to do so than by teaming up with an acclaimed design company for a clever new collection? The latest move in IKEA's push towards longevity is a statement range called Ypperlig, created in collaboration with Danish designers HAY.
Launching this October, it's a collection of basics crafted for contemporary styling, drawing on HAY's flair for functionality and aesthetics.
According to Rolf Hay, one half of the husband-and-wife duo behind the design company, the project proved an all-round win. "It's fair to say that HAY and IKEA are two very different companies," he acknowledged. "But when we started talking to IKEA it became very clear that we shared many perspectives on design."
Unlike some of IKEA's more ubiquitous designs, this is a range of furniture and accessories you won't want to get rid of in a hurry — each piece clever, yet understated, sleek and undeniably Danish. Expect nifty products like a slimline LED lamp complete with in-built touch dimmer, hand-painted stoneware vases, a contemporary take on the classic Scandinavian plank table and a spring mattress sofa bed that's actually comfy enough to sleep on. HAY has even redesigned the iconic blue Ikea shopping bag, working in a range of new colours and weave patterns.
The best part about this HAY x IKEA collaboration is that you can purchase a HAY piece for IKEA prices. While a HAY chair retails for around $200–400, one from their IKEA collaboration will set you back less than $100.
The HAY x IKEA Ypperlig collection will go on sale this month. To browse the collection, visit ikea.com.