Indian Ride-Share Company Ola Is Preparing For an Australian Launch
The fast-growing company already hosts over a billion rides each year and it's got its sights set next on Sydney, Melbourne and Perth.
Another day, another international ride-share company prepares to hit the streets of Australia. This time, it's an Indian-born platform called Ola, which we're told operates in over 110 cities, hosting a whopping one billion annual rides worldwide. That's over two million trips each day, and growing fast.
Less than a week after rival Taxify launched in Melbourne (with half-price rides, no less), Ola today announced plans to roll out across Melbourne, Sydney and Perth, and has already put the call out for potential local drivers to register.
The company counts its driver-partner focused approach as its main point of difference, hoping to tempt Australian drivers with incentives and upskilling opportunities. As Ola co-founder and CEO Bhavish Aggarwal explains, that should result in a more competitive industry all round. "With a strong focus on driver-partners and the community at large, we aim to create a high-quality and affordable travel experience for citizens and look forward to contributing to a healthy mobility ecosystem in Australia," he said.
Expect to see Ola cars cruising around town and competing with Uber within a matter of months.
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