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DESIGN & STYLE

Nobody Denim Is Giving Away Free Jeans to Encourage Aussies to Get Vaccinated

The first 100 people to share proof that they've had the jab will score a denim reward.
By Libby Curran
August 10, 2021
  shares
By Libby Curran
August 10, 2021
  shares

Arming oneself against a global pandemic and helping to protect your community are already pretty strong incentives to get a COVID-19 vaccination. But thanks to a new initiative by legendary Aussie label Nobody Denim, that jab could also now score you some free threads.

The fashion brand has announced the launch of its Nobody Gives A Jab campaign, which will see a free personalised pair of jeans sent out to the first 100 people who share proof of their initial COVID-19 vaccination on Instagram.

As the country struggles to contain the spread of the Delta variant — with Melbourne currently in the midst of its sixth lockdown and Sydney now almost two months into its latest outbreak — the campaign is just one of many encouraging locals to roll up their sleeve and get vaccinated as soon as possible.

To be in with a shot at nabbing some free denim, you'll need to get your first dose of the vaccination, then post a photo of your freshly-jabbed arm, tagging both ​​@nobodydenim and #NobodyGivesAJab on socials. If you're one of the first 100 people to do so, Nobody will be sliding into your DM's with details on how to collect your prize. Just note that you'll also need to be able to supply proof of your jab.

 

View this post on Instagram

 

A post shared by Nobody Denim (@nobodydenim)

As a family-owned business, Nobody says it wants to see the community come together and do their bit to help make Australia's vaccine rollout a success and limit future lockdowns.

"We would like to continue to contribute to our Australian family and community far and wide in any way we can," explained the label's co-founder and chairman John Condilis. "We want to keep the fashion and retail industry alive, we want to keep our wholesalers stocked, we want to see them thrive. We want to see our neighbouring brands' doors open and trading."

Last month, Melbourne's Prince Alfred Hotel put out a similar call-to-arms, offering free pints to punters who'd been vaccinated. And more recently, Sydney craft brewery Hawke's Brewing Co announced its new Jab & Slab program will offer free slabs of beer in return for proof of a jab.

Follow Nobody Denim on Instagram for more details on the Nobody Gives A Jab program.

Published on August 10, 2021 by Libby Curran

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