Overview
When you're looking to embellish your space with something a touch more interesting than Millennial grey or Gen Z green, a shop like Fred Home is a rare treasure. Yet to date, this purveyor of luxury soft furnishings and creative homewares has only catered to demand through online offerings and occasional pop-ups.
However, the budding brand has just opened its first permanent home in Armadale, a suitably upmarket locale for its carefully curated, limited-edition goods gathered from around the globe. Inviting guests to experience the tactile quality of its cushions, table linen, ceramics, candles and curious treasures, it gives each product's craftsmanship the chance to truly sing.
Founded by Julianne Robilliard in 2023, Fred Home showcases her decade-plus experience working in interior design, creating custom and bespoke textiles for clients and projects. Meanwhile, Robilliard has worked alongside some of Europe's most prestigious fabric houses, ensuring the store's collection rises above most.
That means French velvets, metallic spun silks, Spanish boucles and Italian pile linens, all shaped into objet d'art spanning tablecloths, napkins and sophisticated baguette bags, for times when a tote just won't do. Working closely with highly skilled artisans and suppliers, each product balances practicality with beauty, making for a richly personalised interior.
At the same time, Robilliard sources striking homewares from respected designers, including INI CERAMIQUE, a Bourgogne-based studio crafting minimalist wabi-sabi ceramics, and Patrizia Italiano, a Sicilian ceramist inspired by the Aeolian Sea. Likely not found anywhere else in town, this tight selection is bound to add a unique talking point to your abode.
Now with its own space to call home, expect Fred Home to become a go-to destination for design-lovers seeking playful products. "I look forward to bringing special brands and artists on board to complement the Fred story, and collaborating with those who seek to push the boundaries and share our love of proportion, form, colour and texture," said Robilliard following the brand's launch.
Fred Home is now open at Shop 2, The Kings Arcade, Armadale. Head to the website for more information.