A First Look at Amazon’s New Kindle Fire

In this day and age where Apple reigns supreme, there are a few major companies testing the water against the Cupertino company's monopoly over hand held devices. With the release of Amazon's Kindle Fire though, there may just be another serious player in the growing tablet market.

The manner in which Jeff Bezos (CEO of Amazon) introduced Kindle Fire to the world led many to draw comparisons between him and Steve Jobs. At a flashy presentation in New York, he appeared composed and ready to take on the challenges that the hand-held tablet market could throw at him. As Amazon's CEO from day one, he's been through it all, transforming Amazon from a digital retail bookstore into a multi-faceted enterprise focusing on online sales as its priority revenue stream. This isn't just a bratty little upstart crashing Apple's party.

Due to Apple's domination in this arena many believe that the Kindle Fire won't even come close. But with its relatively low price (retailing from US$199) garnering attention, the Kindle Fire is looking like quite a viable alternative.

It does make some sacrifices though, possessing neither a camera nor microphone, but this makes the tablet look more streamlined and all those bells and whistles feel almost childish in comparison. Running on the Android operating system, it has the added benefits of being able to access the multitude of apps available on that market, allowing for greater flexibility and choice versus the Apple app store.

https://youtube.com/watch?v=jUtmOApIslE