Overview
To those yet to finger the face of Ghostface Chilla, Snapchat's mascot stuck in a state of eternal smugness, don't believe everything you've heard. Snapchat is much more than just sexting. In fact, it's hilarious.
This app du jour, first launched by four Stanford students in September 2011, allows users to send a predetermined viewable media from one connection to the other before deleting it from both devices forever (lest, of course, someone screenshots what you send, but you'll be notified of that, don't worry).
Naturally, targeting those raised suckling the teat of social media, it was a huge hit and by May 2012, 25 images were being sent a second. These days the small American venture is valued between US$60 and $70 million and more than 20 million photos and videos are shared between friends a day. Trust us, they're not all pictures of genitalia in various states of arousal. Honestly.
Let us present a brief list of five functions that make Snapchat that little bit awesome. Don't get us wrong, it's ridiculous, it's stupid and it's one of the silliest things you can possibly spend your time doing. But if you can't do and be all of those things with your mates, then you need to find new ones.
Gross/freak out your pals
Snapchat's greatest asset is its self-defeating, inhibition-killing philosophy. Your more 'creative' chums might brew up some less-than-settling situations like our little baby head here. And don't be surprised if you ever open a Snapchat to find a friend, how should we put it, taking a dump.
Check out hot people on the street
It's natural, it's normal and there's nothing wrong with being mesmerised by that hot tradie's bulge. So why not share the beauty? Sure, some may argue it's 'breaching' their 'privacy', but as we all learned this Mardi Gras, it's perfectly legal to capture anything on camera/film in a public domain.
Become a director
Screw you Spielberg, we're a brand new generation and we cry dislike to your feature-length, permanent creations. That's right, we have a camera, we have tools to add text and colour and we have an audience prone to a short attention span at the tap of a screen.
Alter reality
With the aforementioned added bonus of being able to go cray cray with a paint function, it's always fun to mix things up a little and not so subtly bend reality. Make that hungover selfie just that little more true to life. After all, authenticity sells.
Play a game of 'Guess Where I Am'
If Twitter has taught us anything, it's ok to show off as long as you're not humble about it. Own that self-righteousness you brilliant genius, and what better way to brag your tits off (not literally) than sending, say, a bed-ridden sick friend a little reminder that you're still functioning like a normal person?
All images by Jack Arthur Smith.