Overview
Isn't it lovely to see big companies doing their bit for the social good. In Google's case, it's not just about donating huge sums of money. Rather, they make essential communications technology accessible to those who promote positive change.
Google's recent launch of Google for nonprofits brings together an extensive toolkit for non-profit organisations, including AdWords, special YouTube privileges, Apps and more. Currently, the tools are only available to Google Grant recipients who receive thousands in in-kind advertising from Google.
The company realised that gifting the use of AdWords and the like wasn't enough: Goolge also needed to teach non-profits how to maximise the potential of such tools. Instructional videos and the Make-A-Change section will show users how to make the most of the tools to communicate their message; while the Marketplace will connect non-profits with service providers offering free or discounted rates.
Google offers grants to approved non-profits in the US only, but the marketing manager of Google for nonprofits Kirsten Olsen Cahill hopes to expand to other nations soon.
[Via Mashable]