Carlsberg Beach Club

Overview

Victoria's closest thing to a European summer escape is making its return. After drawing more than 15,000 visitors last year, the Carlsberg Beach Club will take over Frankston Pier once again from Friday, December 19 to Sunday, March 29, bringing live music and Mediterranean holiday vibes to the summery ocean sunsets just 45 minutes from Melbourne's CBD.

Created by the team behind So Frenchy So Chic, the pop-up is Victoria's only true European-style beach club. Think daybeds in the sand, lobster rolls in hand and Carlsberg beers served a few metres from the shoreline. The event has also been nominated for a 2025 Best Brand Event award, further solidifying its growing reputation as one of the state's most unique summer experiences.

This season, the beach club is dialling up the entertainment. Every Sunday from 5pm, visitors can catch free live concerts featuring acts such as Nadeah and Cookin' On 3 Burners, making it an ideal spot to settle in for sunset sessions, family hangs or a post-beach afternoon that turns into an evening.

Alongside the music program, the venue promises its signature European coastal vibe: casual dining, cocktails, cold beers, relaxed seating, and a front-row view of Port Phillip Bay's golden-hour glow. If you're dreaming of a balmy seaside getaway without booking a flight, the Carlsberg Beach Club might be the most convenient escape you'll get this summer.

Images: Supplied