EA Presents 'The Sims 25' Pop-Up
This Y2K-inspired 'The Sims' pop-up is hitting ACMI to celebrate 25 years of the beloved life simulation game.
Overview
Before getting a glimpse into everyone else's lives was as simple as logging into your social-media platform of choice, a game arrived that let its players do something similar with computerised characters. A spinoff from SimCity and its city-building follow-ups, The Sims allows whoever is mashing buttons to create and control virtual people, then step through their existence. First hitting in February 2000, it has spawned three sequels, plus a whole heap of expansion and compilation packs for each — and online, console and mobile versions as well.
A quarter of a century since its debut, The Sims still keeps dropping new releases. To mark its 25th birthday, there's now The Sims: Birthday Bundle. That's one way to celebrate the game's latest anniversary. Here's another: stepping inside a three-day Australian pop-up dedicated to the beloved life simulator, which is heading to Melbourne's Australian Centre for the Moving Image from Friday, February 21–Sunday, February 23, 2025.
Despite The Sims' more-recent titles, thinking about the game usually means thinking about the 2000s. So, this pop-up is taking that truth to heart by celebrating the Y2K era, too. Going along involves entering inside a 2000s-era pre-teen bedroom that's been decked out by Josh & Matt Design with all of the appropriate touches. Yes, it'll be nostalgic. Yes, there'll be CD towers and blow-up couches, just to name a few decor choices.
The pop-up will also feature free stations where you can play The Sims: Birthday Bundle, if the best way for you to commeroate the occasion is by diving into the franchise virtually. In addition, there'll also be a free panel about the game on the Saturday, with speakers including Josh & Matt Design's Josh Jessup and Matt Moss — who are big The Sims fans — and EA/Firemonkeys' Simulation Division General Manager Mavis Chan.
Information
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