Mambo: 30 Years of Shelf-Indulgence

Overview

What do board shorts, obnoxiously colourful Hawaiian shirts, Reg Mombassa (of Mental As Anything fame) and surrealist art all have in common?

They have all participated in the evolution of Mambo, one of Australia's iconic clothing brands. Famed for injecting humour and artistic expression into a surfing apparel industry more preoccupied with the branding of products than creating memorable designs.

This year marks the 30th year of the Australian surf brand, which was dreamt up by Dare Jennings by the pool of a Redfern motel, over a slab of beer and some Jatz crackers. Not limited to clothing, Mambo has slapped their designs onto surfboards, posters and ads. Over the years the brand has churned out some pretty iconic designs. From the contentious Aussie Jesus at the football, to the oddly enduring farting dog – the designs have continued to shock and delight Aussie audiences throughout time.

Dancing on the line between political incorrectness and social awareness, Mambo frequently used their designs to grapple with issues such as religious intolerance, racism and commercialism. In 1995, they protested French nuclear weapon testing in the Pacific with the 'Chirac' t-shirt, donating $40,000 of the profits to Greenpeace. In 1998, they released the 'redneck' design, to protest the racist tenets of the One Nation Party — with proceeds going to National Aboriginal and Islander State Development Association, an organisation that would have been threatened by a victorious One Nation Party.

Proudly Australia, the brand has harnessed local talent during its tumultuous 30-year trajectory. From designing the Australian Olympic uniforms in 2000 to financial insecurity in 2008, the brand still stands strong today as a pioneer of Australian design.

Celebrating this, The National Gallery of Victoria will be showcasing the Mambo: 30 years of shelf-indulgence exhibition. Curated by T-shirt devotee, Eddie Zammit, original art director Wayne Golding and the current owner of the brand, Angus Kingsmill, the exhibition will feature the largest collection of Mambo works to date, incorporating all the unique Australianisms that defines the brand.

Mambo: 30 years of shelf-indulgence will be on display at The Ian Potter Centre: NGV Australia at Federation Square in the NGV Studio from December 6, 2014 until February 22, 2015. Entry is free.