Nike Tech Pack Studio
Nike are giving you free workshops, running clubs, and styling sessions. Just do it.
Overview
Are you feeling lost amongst the floral dresses and carnival fascinators of Melbourne Spring Fashion Week? Are you a little more Sporty Spice than Posh or Baby? Allow us to introduce you to the world of sports luxe — a recently forged mid-ground that deems it acceptable to wear a hoodie and sneakers while out on the town. If you listen closely, you can women all over the city sighing with relief and pumping their fists.
To bring this effortless style to the masses, Nike have set up a cafe, studio and store at 325 Collins Street as part of MSFW. Featuring apparel from their eponymous 2013 collection, the Nike Tech Pack Studio will be a hub of activity for the next two weeks. And better yet: it's all free.
Leading local stylists will be on hand to offer intimate style sessions most days, and there will also be a panel-style workshop that bring together thinkers and creators from the realms of sport, design, fashion and music. If you're more interested in the practical elements of the outfits, feel free to join in on the urban run club or free training session. Book your place here before spots run out (pun absolutely intended).
The Nike Tech Pack Studio is located at 325 Collins Street from September 1-14. It will be open from 8am-6pm weekdays and 10am-4pm on weekends.
Information
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