Spotify Wrapped Day at Melbourne Central

Overview

Spotify Wrapped, the biggest day of the year for admitting to music tastes, has returned. It's the sacred day when we crack open the statistics and see what we've been listening to by the numbers. Here's hoping we've moved on from the pink pilates princess era. For Wrapped Day 2025, Spotify is taking the fun out of your Instagram stories with a series of in-person activations.

Celebrating some of the biggest bands in the game, Spotify is taking over Melbourne Central Mall today with a pop-up of personalised goodies for only the most dedicated of listeners. Some Spotify users are ashamed of their hours — but this is a place to celebrate the impressive numbers.

If you're a chronic listener, the dedicated office DJ, a driver who won't go a kilometre without a song or someone who just needs white noise — this is your moment. Head to Melbourne Central Mall and look for the Spotify stand near the Optus shop, and show off your hours to the staff, and you'll walk away with one of six limited edition keyrings with your listening hours engraved on the back.

It's a special way to remember the year gone by, and you'll have from 10.00am to 6.00pm to visit and secure your goodies, but don't wait as they'll sell out in no time.