Superga Pop-Up Concept Store
Italy's premiere sneaker brand is strolling into Melbourne.
Overview
Get your kicks Italian style at Topshop in South Yarra. The retailer has teamed up with 100-year-old Italian footwear company Superga to launch the latter brand's first ever Australian outlet. Located within Topshop's flagship Chapel Street store, the pop-up concept store will be used to test the waters for a standalone Superga shop in the next couple of years. Viva l'Italia!
Opening Thursday, October 22, the pop-up will be decorated in the national colours of Italy, and come complete with living room furniture, foliage and a red Vespa scooter by the entrance. The store will be selling three primary shoe styles for women, including the 2750 Cotu Classic, the 2750 Cotu Shirt and the Cotu Slipon, in a variety of colours. The Sydney Morning Herald is also reporting that Superga are developing a limited edition sneaker in collaboration with a yet-to-be-named Australian designer.
Information
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