Event Melbourne

Sweet As Festival

Sugar me timbers, it's a two-day dessert extravaganza as part of Melbourne Food & Wine Festival.
Jasmine Crittenden
March 18, 2025

Overview

Sugar me timbers, it's a two-day dessert extravaganza and it's coming to Melbourne. Queen Victoria Market – in collaboration with Melbourne Food & Wine Festival and The Bearded Bakers – is launching Sweet As Festival. It's all happening in the open-air sheds on Saturday, March 29 and Sunday, March 30 from 9am to 4pm.

This much-anticipated sugar hit will bring you an array of delectable desserts from over 20 traders. From The Bearded Baker's famous knafeh (sweet figs, pistachio and sugar syrup, oh my!) to handmade Sicilian gelato, there'll be melt-in-your-mouth goodies to satisfy every sweet tooth.

"We're excited to bring the Sweet As estival to Queen Victoria Market and share our love for desserts with the whole of Melbourne," says Joey El-Issa, co-founder of The Bearded Bakers. "Our market-inspired knafeh is a fusion of cultures and flavours, just like Queen Victoria Market itself. It is a tribute to the incredible traders and their quality fresh produce that make the market so special."

Festival highlights include Toyoki Soufflé (fluffy Japanese soufflé pancakes), Filipino halo-halo and Swirle; glistening candied fruit skewers that are the visual spectacle of Tanghulu. The Bearded Bakers will bring their signature energy to this event with live music, drumming and dancing. And, for those wanting the sweetest start to the day, there'll be the Sweet As Tour on Saturday, March 29, running from 10am to 12pm (tickets $99). La Dolce Vita, anyone?

Features

Information

When

Saturday, March 29, 2025 - Sunday, March 30, 2025

Saturday, March 29 - Sunday, March 30, 2025

Where

Queen Victoria Market
Queen Street
Melbourne

Price

Free entry
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