Tavi’s World

Tavi, child empress of fashion writing, comes to Sydney and Melbourne.
Shirin Borthwick
Published on July 10, 2013

Overview

Tavi Gevinson, the precocious pixie editrix, is finally manifesting her person on our shores. As a hugely successful teen blogger and founder of Rookie magazine, her entrepreneurial chutzpah is something of a phenomenon. She'll be giving a keynote address at the Melbourne Writers Festival, as well as stopping by the Opera House in Sydney. She's an old hand at public speaking, too, having already given a TED talk.

Awash as the internet is with kids promoting their #personalbrands, it's cool to see someone so young found a publication like Rookie, a surprisingly down-to-earth and intellectual voice in the teen zine scene. Launched in 2011, it's festooned with the Tavi aesthetic, which, since her solo blogging days as a 13-year-old, has channelled '90s pop-goth and pretty pastels, movies like Ghost World and all the quirkiest developments of the fashion world. But it's Tavi's self-awareness and feminism that make her a compelling fashion commentator: never glossing over the fact that this is an industry which fetishises youth, she's all for female empowerment. We're looking forward to hearing her speak on a local stage.

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