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Bad Shepherd's American Barbecue Menu Is Getting an Aussie Makeover for Vegemite's 100th Birthday

The brewery has dreamed up a new Vegemite-infused menu featuring snags, brisket and even dessert.
Libby Curran
May 11, 2023

Overview

The restaurant at Bad Shepherd Brewing Co's Cheltenham HQ has long had people flocking for its low-and-slow American-style barbecue fare. But as of Saturday, May 13, that classic USA-inspired menu is getting a full-blown Aussie makeover in honour of our country's most iconic — and most divisive — condiment.

Yep, Vegemite is turning the big 1-0-0 this year and as part of the birthday celebrations, the beloved brand is teaming up with Bad Shepherd's kitchen to create a special Vegemite-infused food offering that packs a huge umami punch.

Available exclusively at the Bayside brewery from Saturday, May 13, 2023–Thursday, February 1, 2024, the Mitey Menu spans a bunch of innovative new dishes, both sweet and savoury.

Happy little barbecue-loving Vegemites can get excited for creations like Vegemite and cheddar snags, Vegemite-rubbed brisket and fried chicken wings slathered in a Vegemite-infused barbecue sauce. Even dessert's been given the Vegemite treatment, with a sweet-meets-salty cheesecake that we're guessing is unlike anything you've ever tasted before.

You can be among the first to say g'day to the Mitey Menu when Bad Shepherd throws a free launch party at the brewery on May 13. There'll be live entertainment and giveaways galore to enjoy while you tuck into the new Aussie-fied food offering.

What's more, you'll have the chance to try two additional dishes being whipped up exclusively for the party — Vegemite-glazed chicken lollipops and a buttery smoked potato mash paired with Vegemite gravy.

Find the new Mitey Menu at Bad Shepherd Brewing Co, 386 Reserve Road, Cheltenham, from Saturday, May 13, 2023–Thursday, February 1, 2024. The launch party kicks off from 12pm on May 13, with walk-ins welcome.

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