Neighbourhood Haunt The B.East Is Opening a Sibling Bar and Burger Joint in Fitzroy

Its name might be a playful reference to its Brunswick East location, but that's not stopping long-running locals' haunt The B.East from expanding the family and opening a second outpost, this time in the heart of Fitzroy.

Launching this Tuesday, February 18, The B.East of Brunswick Street is the latest venture from hospitality crew Cast of Falcons, who also brought you hits like Section 8, Globe Alley and Radar. It's set to dish up the same burger-heavy food offering and raucous, rock 'n' roll vibes as its sibling, though with a few twists and surprises to suit its new northside home.

Taking over the two-storey corner space most recently home to short-lived vegan joint Henry's, this new edition of The B.East will be serving up a hefty lineup of burgers and sides, with plant-based options galore. You'll spy fan favourites like the southern fried chicken-loaded Clint Beastwood and the Filthy — a beef smash patty teamed with cheddar, house-made chilli paste, pickles and jalapeño aioli — alongside a handful of exclusive new creations.

Vegan burger fiends can get excited for the likes of the mock fried chicken Bam Bam Buffalo number, and the Ad-Rock, featuring a Moving Mountains patty, maple facon, vegan cheddar, mustard and hickory barbecue sauce. The food is backed by a lineup of craft beers, local wines and fun cocktails.

While the OG Lygon Street venue boasts a jam-packed program of live tunes, the music focus at Fitzroy will instead be DJ-driven. Regular crowd-pullers like trivia nights and competitions are also on the cards, with more details to drop later.

We're crossing our fingers that new The B.East venue lasts a little longer than its Brunswick Street predecessors — in the space of just a few years, the site has been home to San Churro, US-inspired burger bar Chiquito & Co and Henry's, to name a few.

Find The B.East of Brunswick Street at 275 Brunswick Street, Fitzroy, from Tuesday, February 18. It'll be open from 11am–11pm daily. It's also kicking things off in style with some hefty opening weekend celebrations from February 20 to 23. Swing by for guest DJs, food and drink specials, giveaways and even a beer pong tournament.

Top images: The B.East Brunswick East