Overview
Cinnabon fans were thrilled when it was announced the brand was scrollin' back to Victoria earlier this year, culminating in a long-awaited store launch at Watergardens Shopping Centre. Now, just two months later, the brand is ready to open a new location with a prime position on Friday, July 11, as Cinnabon has found a new home in Melbourne Central.
It's the second of a trio of Melbourne store openings planned for 2025, and there's no shortage of sweet delights to explore for Cinnabon fanatics and newcomers alike. Indulge in caramel pecan and chocobon flavours alongside the famed frosted original roll. Plus, there are espresso-based drinks, from hot coffee to frozen Chillates, ensuring your visit is even sweeter.
"Victorians proved their love for Cinnabon with a phenomenal response to the Watergardens store, but we know how many people are clamouring for a store in the CBD, so we knew the time was right to launch our second store," says Veronica Cheung, Managing Director of Always Hungry Club. "Fans have been eagerly awaiting a metro debut for Cinnabon in Victoria for a while now, so we are very excited to be opening at Melbourne Central."
With the brand making its triumphant return to Victoria, devoted customers might spot the much-loved American chain looking a little different from its previous iteration. To give the stores a fresh appearance, award-winning architect and interior design firm Elvin Tan Design has been brought on board, leading the vision for both the Watergardens and Melbourne Central locations.
As the Cinnabon brand continues to expand across Australia, the Melbourne Central store will represent the 25th location around the country. With crowds drawn in by the comforting caramelised brown butter notes wafting from every store, expect this grand opening to generate plenty of fanfare on the big day and beyond.
In fact, getting to Melbourne Central early is a good idea, as the first 50 customers will receive a goodie bag jam-packed with exclusive Cinnabon-themed merch. "With such a positive response, we're moving quickly toward our goal," says Cheung about plans to launch a third store before the end of 2025. "With the excitement seen at Watergardens, we anticipate a bustling opening downtown."
Cinnabon opens on Friday, July 11, at Melbourne Central in the lower ground food court, operating Monday–Friday from 9am–7pm and Saturday–Sunday from 10am–7pm. Head to the website for more information.