The Playmaker
Let's play
  • It's Wednesday
    What day is it?
  • Now
    What time is it?
  • Anywhere in Melbourne
    Where are you?
  • What do you feel like?
    What do you feel like?
  • And what else?
    And what else?

Taco Bell Is Opening Its Second Victorian Store in Hawthorn

It's the Tex-Mex giant's second Melbourne opening in the space of a week.
By Sarah Ward
December 14, 2019
By Sarah Ward
December 14, 2019

After opening eight Queensland locations in the past two years, announcing plans to launch 50 more Australian stores over the next three years and finally swinging open the doors on its first Victorian Taco Bell just last weekend, the Tex-Mex chain is doubling its Melbourne footprint a mere week later.

The second Victorian store is welcoming in hungry patrons on Glenferrie Road from Saturday, December 14. Menu-wise, the usual Taco Bell range will be on offer, complete with burritos, quesadillas, nachos and, of course, tacos. For those dining in, frozen margaritas and a range of craft beers will also be available.

Cameras at the ready! We’re opening in both HAWTHORN, VIC and IPSWICH, QLD tomorrow, Saturday 14th December!And you...

Posted by Taco Bell Australia on Friday, 13 December 2019

Taco Bell's Australian arm has been busy of late. As well as its Victorian outposts, its range of local stores now spans Annerley, Cleveland, North Lakes, Robina, Southport, Logan Central, Townsville and Ipswich in Queensland, plus Newcastle and a soon-to-open site in Blacktown in New South Wales. Given its promises to launch more than 50 across the country, we can expect a few more to open in Melbourne in the upcoming months and years, too.

This is, however, Taco Bell's third attempted foray into the Australian market. The chain tried to launch here in 1981 (and was then taken to court by Sydney store Taco Bell's Casa) and again in 1997 — but both attempts were unsuccessful and the brand withdrew.

Find Taco Bell at 650 Glenferrie Road, Hawthorne, from 10am on Saturday, December 14.

Published on December 14, 2019 by Sarah Ward
  •   shares
Tap and select Add to Home Screen to access Concrete Playground easily next time. x
Counter Pixel