Overview
Prospects for craft brewers have taken another knock, as much-loved independent operation Molly Rose Brewing has been placed into liquidation. The latest in a long line of struggling breweries to reach this point over the last couple of years — including Burnley Brewing, Deeds Brewing and Rocks Brewing Co — Molly Rose is now working with liquidator DBA Reconstruction & Advisory in an effort to keep the lights on in Collingwood.
Following the massive surge in craft breweries over the past decade or so, the market is now experiencing a significant downturn compounded by numerous factors. With consumers faced with surging cost of living, many are turning to cheaper options, leading to a substantial drop in craft beer sales. Many companies have also struggled to overcome COVID-era debts that have placed a heavy burden on their finances.
"A combination of rapidly increasing costs of operations and a reduction in consumer sentiment has made our financial situation untenable, and after exploring every possible option, we have decided to appoint DBA Reconstruction & Advisory as liquidator," said Molly Rose Brewing founder Nic Sandery in a statement issued to media.
While finding a solution will be challenging, not all hope is lost. In recent times, breweries like Kaiju Beer and Black Hops Brewing have emerged from the liquidation process with new investment and positive prospects. "While there is no guarantee of success, we are hopeful that we can negotiate an agreement that will allow us to reopen and continue serving our community with great beer and food," added Sandery.
Regardless of the outcome, Molly Rose Brewing has left a significant impression on the local craft brewing scene. Prior to launching the business, Nic worked at a wealth of forward-thinking breweries in Australia and overseas, such as Little Creatures and Holgate. After returning home, he started selling his small-batch creations, informed by his journeys, directly to consumers online. Then, he 2019, he made the leap to a physical location with the opening of a Collingwood taphouse.
Focused on innovation, the brand has captured fans far and wide thanks to its creative brews, from fermented blends to barrel-aged hybrids. The brand has also become known for its frequent collaborations with culinary figures and outfits from across the food and drink world. Just recently, Molly Rose teamed up with Kariton Sorbetes, pairing Asian-inspired artisanal gelato with a frothy beverage to create beer floaters.
Molly Rose Brewing is currently closed. Head to the venue's website or Instagram to check for updates.
